COOLFREE, a brand under Midea Group focused on more comfortable and energy-efficient air conditioners, was established in 2017. It primarily targets ambitious, self-fulfilling young consumers.

With the brand proposition "Freedom in Every Degree," COOLFREE advocates for individuals to live authentically, freely, and comfortably, easily enjoying their desired living temperature. The brand conveys values of "Vitality, Ease, and Focus" through its products. Through stringent quality standards, user-centric design, smart products, and thoughtful services, COOLFREE provides a fashionable and comfortable new living space for the new generation who prioritize quality of life and personal enjoyment.

While the traditional air conditioning industry remained stuck in expensive, bulky, and energy-consuming patterns, COOLFREE keenly recognized the different needs of new consumer groups and decided to make a change—helping young consumers find their own "wind" with new products, new styles, and new concepts.

In 2017, the COOLFREE brand was established. From 2017 to 2024, COOLFREE focused on residential central air conditioning. In 2025, COOLFREE officially entered the household split air conditioner market, launching the COOLFREE KFR-35GW/KF1-P1 model. This unit features core technologies such as High-Frequency Rapid Cooling/Heating, a robust outdoor unit, Cool Power-Saving Technology, Anti-Direct Blow, and Intelligent Self-Cleaning. This new f